The Problem: When your target audience is comprised world class creatives, for Thunder Studios, client-facing meant artist-facing. Add into that Thunder's big ambitions beyond just the stage rental business, and what we needed was to represent an industrially capable production facility married a creatively sophisticated brand vision. Thus began our 2016 branding and website overhaul. After much deliberation, we decided on one defining header image which came to be called simply "Looking Up".
The Challenge: To impress those keen eyes, our header images not only needed to be uniform, but also visually memorable and impressive across platforms, with a special emphasis on iOS, OSX, and Chrome on the user-end. After many attempts, Twitter's banner image platform variance proved to be especially challenging, and a clean and simple solution was needed.
The Solution: Being assigned to solve this, I created a unique translucent representation of the default trimming and profile-image-blocking for the extremes on each end user platform, and unified them into a single image narrowing down to "safe" and "danger" zones. Here's the final product.